Hacks in having a successful content marketing campaign
If you haven’t read this article then you should because this helps you generate traffic for your marketing campaign.
There are a ton of competitions around with all the same products and services. How can you be stand out from every last one of them when you are one of them that sells the same products?
Establish an online presence – something that people will love. Luckily online presence is very cheap and all you need to have is hard work. You need to be online, you need to update your posts as much as possible, and you need to reply to inquiries, have posts that are more engaging and interesting.
Have a website and not just a Facebook page on Instagram where you can put your items for sale. People are mostly online and the more that you have an online store people can easily look for the items that they saw on your Facebook page or you tweeted earlier that are on sale.
You need to also add your complete information, even an about us and your vision and mission in order for your customers to get what you’re all about and why you are doing what you do.
Solid customer service – if there is one thing that can differentiate various stores selling the same item it’s the customer service that they provide. When people go to a store to buy stuff, they don’t just get one item and go directly to the counter. If they are trying to buy an expensive item or have dilemmas on what to buy they want that customer service to step right in and blow them on their feet! They want that experience that they can’t find somewhere else, a quality product with quality service.
Remember that people won’t come back for a product; they come back for the customer service.
Always keep your promise – yeah like you heard the king of the “Frog Prince” story mention that to her daughter the princess. But it’s true because if you promise something to your customers that there is a sale on this day you have to be true to your promise, otherwise your customers will destroy you in social media.
Have good contents – have a website that not just features the technical things about your products, most of the people don’t really read that stuff if they don’t understand it. What you need to do is have a good product description that caters to your audience in a non-technical way and aligns to their level of understanding but still put the technical features right there because many technical folks find that very useful than your flowery words.
Have a great after sales support – the last thing you want is people coming back to you stating that your product is faulty and wanting a refund. You need to have good after sales people that can help mend that and keep your sale and even sell them a new item instead for a higher price.
Be creative – yes! Be creative. Not just about having a sale every week or a new online website. You also need to have a store that looks good and unique to the eyes of your customers in order for them to come and check out your store.